Our ppc and google ads Services
“Get Found Fast – Supercharge Your Business with Google Ads Expertise!”
At Insight Crafts Marketing, we are experts in pay-per-click (PPC) advertising, with a primary focus on Google Ads. Our team is dedicated to helping you reach your target audience, drive traffic to your website, and generate high-quality leads that convert into sales. With tailored strategies and data-driven approaches, we make sure your ad spend delivers the best possible return on investment (ROI).
Keyword Research Strategy
We conduct thorough keyword research to identify high-value, low-competition keywords that are most relevant to your business. This ensures that your ads appear in front of people who are actively searching for products or services like yours.
Google Search Ads
We create highly targeted search ads that appear at the top of Google search results when users search for relevant keywords. Our team optimizes ad copy, bidding strategies, and landing pages to maximize the chances of conversion.
Google Display Ads
Display ads help you reach a broader audience by showing visually engaging banner ads across Google’s vast network of websites. We design custom display ads that drive awareness and engagement, bringing new visitors to your website.
Remarketing Campaigns
We create remarketing campaigns to reconnect with users who have previously visited your website but didn’t convert. By showing relevant ads to these users across Google’s ad network, we help increase your customers.
Shopping Ads
If you run an e-commerce business, our Google Shopping Ads can place your products directly in front of people searching to buy. We optimize your product listings to ensure they appear prominently in Google Shopping results, driving more sales.
Performance Tracking
We continuously monitor the performance of your ads and provide detailed reports on key metrics such as impressions, click-through rates (CTR), cost-per-click (CPC), and conversion rates. This data-driven approach allows us to make informed decisions.
A/B Testing
Our team runs A/B tests on your ad creatives, landing pages, and calls-to-action to determine the most effective combinations. This ensures we are always improving performance and getting the most out of your ad spend.
Conversation Rate (CRO)
In addition to driving traffic, we focus on optimizing your landing pages and overall user experience to ensure that visitors convert into leads or customers. This increases the overall effectiveness of your PPC campaigns and enhances your ROI.
FAQs – Everything You Need to Know
PPC (pay-per-click) advertising is a model where you pay each time someone clicks on your ad. With Google Ads, your ads appear when users search for specific keywords or browse sites in Google’s Display Network. You only pay when a user engages with your ad, making it a cost-effective way to attract targeted traffic.
The cost of a Google Ads campaign depends on several factors, including your industry, competition, and keyword selection. You can set a daily or monthly budget to control your ad spend. We work with businesses of all sizes to develop PPC campaigns that fit their budget while delivering measurable results.
Google Ads can start generating traffic and leads almost immediately after launch. However, to optimize your campaigns for maximum ROI, it may take a few weeks of data collection and testing. We continuously monitor and adjust campaigns to improve performance over time.
Google Ads can benefit businesses of all sizes and industries. Whether you're a local business looking for more foot traffic or an e-commerce store aiming for online sales, Google Ads can drive relevant traffic to your website or physical location.
Google Search Ads appear at the top of search results when users actively search for specific keywords. Display Ads, on the other hand, appear as banner or image ads on websites across Google’s Display Network. While Search Ads target active searchers, Display Ads focus more on passive users who might be interested in your products.
Yes! We offer full campaign management services, from initial setup to ongoing optimization and reporting. We monitor performance, make adjustments, and ensure that your campaigns are constantly improving to achieve the best results.