SEO Expert & Content Writer
I’m Ermus, an SEO specialist and content writer with 2 years of hands-on experience helping websites grow through smart search strategies and content that’s built to connect.
I focus on local SEO, on-page and off-page optimization, guest post outreach, and semantic content writing, all aligned with Google’s latest updates and helpful content guidelines. My goal is simple: create content and site structures that are easy to understand for both users and search engines.
I’ve also been applying Koray Tuğberk GÜBÜR’s holistic SEO methods, using topical maps, semantic entities, and query-based content planning to build authority and relevance across entire topics not just individual keywords.
I’ve worked on campaigns focused on AI Overviews and LLM-based search, and consistently improving my strategies as search evolves.
I keep things simple, strategic, and user-first. I don’t copy-paste checklists. I look at your niche, analyze how people search, and write content that fits. I also study how Google and AI interpret content and write with that in mind.
You won’t get generic fluff or over-promising. You’ll get clear SEO execution with real effort behind it.
Co-Founder | Team Lead – SEO & Content Strategy
Driving growth through organic search, storytelling, and systems that scale.
Okasha brings over 5+ years of hands-on experience in SEO, copywriting, and content marketing, helping businesses grow organically across the US, UK, and global markets.
From optimizing high-traffic affiliate blogs to building full-funnel SEO strategies for service-based businesses, she’s known for translating technical strategies into real revenue.
Her work has directly contributed to over $25K in client sales and helped local brands shift from ad-dependent growth to sustainable organic visibility.
As a co-founder and team lead at Insightcraft, she oversees SEO execution, blog strategy, and LinkedIn positioning for both the agency and its clients.
Side by side, she is helping in social media campaigns.
Her leadership ensures every campaign is rooted in clarity, structure, and consistent delivery.
Okasha blends data with empathy, analyzing search behavior while understanding the human side of content. She believes marketing should not just rank, it should resonate.
At Insightcraft, she mentors team members, leads strategic planning, and ensures every client receives value beyond vanity metrics.
Social Media Manager | Brand Voice Architect | Remote Marketing Specialist
Making every post count—for engagement, growth, and results.
Salma is a results-driven social media strategist with hands-on experience across fashion, food, tech repair, and martial arts brands. A self-taught expert in digital marketing, she manages content, drives traffic, and builds engaged communities across Instagram, Facebook, TikTok, and more. Known for her research-backed strategies and creative execution, Salma crafts scroll-stopping content with one goal in mind, “Growth that matters”.
Salma is a results-driven social media manager with experience handling digital presence for multiple brands. She specializes in creating engaging content, managing multi-platform campaigns, and generating leads through targeted strategies.
With a self-taught background and a passion for digital growth, Salma blends creativity with data to build brand visibility and online engagement. From writing compelling ad copies to planning content calendars, she ensures every post has a purpose and an impact.
LinkedIn Outreach & Lead Generation Specialist
Elevating engagement and growing pipelines for the agency and its clients.
Erum , brings over three years of hands-on experience in digital marketing and remote client management. With a strong foundation in corporate communications and social media strategy, she transitioned into lead generation and outreach, specializing in helping marketing agencies and their clients connect with high-quality leads through personalized LinkedIn campaigns.
Her journey into digital marketing began after a career break during motherhood. Starting from scratch, she self-taught essential tools and techniques—balancing learning with parenting. Her resilience, corporate discipline, and deep empathy allow her to create outreach strategies that are both structured and human-centered.
At our agency, Erum leads strategic LinkedIn outreach efforts, crafting targeted messaging, identifying prospects, and nurturing potential leads—ensuring our pipeline stays warm and relevant.
SEO Expert | Project Coordinator | Co-Founder, Insight Crafts Marketing
Helping businesses grow through smart SEO strategies and powerful content.
Sajjad Ali brings over 10 years of hands-on experience in SEO, content writing, and digital marketing strategy. As the Co-Founder and Project Coordinator at Insight Crafts Marketing, he leads the SEO department, managing end-to-end optimization efforts, coordinating tasks, and ensuring successful project delivery for clients across various industries.
Starting as a content writer, Sajjad built a strong foundation in keyword research, on-page SEO, and ranking strategies. His deep understanding of Google’s algorithms and focus on long-term growth have helped several small and mid-sized businesses increase their online presence and organic traffic.
At Insight Crafts, he plays a vital role in bridging strategy and execution—overseeing campaigns, aligning team efforts, and ensuring results that matter for both local and international clients.
Social Media Strategist | SEO Expert | Content Strategist
Driving visibility and engagement by blending search precision with compelling content.
With 3 years of experience, Saleha helps businesses grow through a mix of smart SEO execution and audience-driven content strategies. She specialises in optimising websites and social channels so brands not only rank but also connect with the right people.
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